About Us

Bitter Lemon is the vision of two friends with a love of clothes who feel the ‘high street’ has lost its individuality. The mass production of fast fashion and the same retailers are now dominating what we wear.This inspired our search for an alternative for those of us who are bored of poor-quality, disposable fashion and are mindful of what this is doing to our planet.  

Our pursuit of ethical, sustainable clothing took us on a journey to the Grecian shores where we discovered up and coming local artisans and designers working with natural fabrics and sometimes traditional methods. They  are dedicated, proud and highly skilled individuals who create beautiful products of the highest quality.  Our concept of an e-boutique to highlight this talent and offer you a limited collection of independent brands handpicked from Greece evolved.

It is really important to us that all aspects of our luxury retail platform are as ethical as possible.  As such, all our packaging is 100% recyclable, reusable and biodegradable and we keep our transport emissions as low as possible by only importing the majority of our stock once a year.  This is a responsibility we are committed to and will continue to encourage consumers to make considered choices and “love their clothes longer” whilst always looking for more sustainable options.

We believe in style and do not follow trends.  Our philosophy has always been ‘only buy it if you truly love it’ and then you will wear it forever.

All of our brands are new to the virtual high street in the UK and exclusive to our e-boutique. You can be assured that the piece you select from us is limited for individuality.

Love from



 Jacqui & Julie


Love your clothes longer

Directors’ Brief


Thirty-year friendship with a love of clothes and animals

Why Shop at Bitter Lemon?


What we will be wearing
from Bitter Lemon

Ergon Mykonos Cleopatra coat and trousers, Epidavrus jumpsuit, Ada Kamara floral dress, La Vaca Loca Superado and Historia dresses.

Beauty Secret



Long Sunday lunches with families and dogs

Favourite Bar

The Edition Hotel

Guilty Pleasure

Laurent Perrier Rose

Favourite Destination

Greek Islands.

Tip to Younger Self

Take the plunge in life

View our Lookbook